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Buzzworthy Marketing Podcast
Are you a B2B service provider or SWaS founder tired of your marketing falling short of predictably profitable results? Then you're in the right place. Welcome to the Buzzworthy Marketing Podcast, where we transform mundane, underperforming B2B marketing tactics into scaling money-making machines.
Join host Michael "Buzz" Buzinski as he breaks down complex marketing strategies into actionable steps that generate predictable revenue growth for B2B professional service firms, consultants and software with a service (SWaS) companies.
Each episode delivers battle-tested tactics, expert interviews, and real-world case studies that show you exactly how to:
- Cut through the noise and reach your ideal B2B clients
- Build a marketing system that consistently delivers qualified leads
- Transform your expertise into compelling content that drives engagement
- Scale your marketing efforts without sacrificing quality or authenticity
- Leverage the latest tools and technologies to amplify your reach
Whether you're a seasoned entrepreneur or just starting your B2B journey, you'll discover practical strategies to elevate your marketing from forgettable to unforgettable. Subscribe now and join the community of forward-thinking B2B leaders who are making their mark in the marketplace.
New episodes drop every Tuesday, packed with insights you can implement immediately to grow your business. Let's turn your marketing into something truly buzzworthy!
Buzzworthy Marketing Podcast
Identity Part 2 Identity Architecture: The Three Hidden Layers of Business Success
In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from real companies to show the consequences of misalignment. He emphasizes the importance of consistency in these layers to build trust and retain clients, setting the stage for the next episode where he'll reveal his revolutionary AAA Alignment Audit to help businesses realign their identities for success. Join Buzz as he peels back the layers of business identity to help you navigate your way to more effective marketing.
00:00 "Unseen Business Marketing Insights"
05:43 Consistent Branding Builds Trust
08:56 Narrative Identity vs. Market Expectations
12:13 Aligning Business Identities: Key to Success
13:08 Identity Alignment Audit Teaser
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.
