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Buzzworthy Marketing Podcast
Are you a B2B service provider or SWaS founder tired of your marketing falling short of predictably profitable results? Then you're in the right place. Welcome to the Buzzworthy Marketing Podcast, where we transform mundane, underperforming B2B marketing tactics into scaling money-making machines.
Join host Michael "Buzz" Buzinski as he breaks down complex marketing strategies into actionable steps that generate predictable revenue growth for B2B professional service firms, consultants and software with a service (SWaS) companies.
Each episode delivers battle-tested tactics, expert interviews, and real-world case studies that show you exactly how to:
- Cut through the noise and reach your ideal B2B clients
- Build a marketing system that consistently delivers qualified leads
- Transform your expertise into compelling content that drives engagement
- Scale your marketing efforts without sacrificing quality or authenticity
- Leverage the latest tools and technologies to amplify your reach
Whether you're a seasoned entrepreneur or just starting your B2B journey, you'll discover practical strategies to elevate your marketing from forgettable to unforgettable. Subscribe now and join the community of forward-thinking B2B leaders who are making their mark in the marketplace.
New episodes drop every Tuesday, packed with insights you can implement immediately to grow your business. Let's turn your marketing into something truly buzzworthy!
Buzzworthy Marketing Podcast
Focus in Action: Turning Expertise into Empire
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the critical requirements, you'll learn how to turn your unique approach into a marketable system. Additionally, Michael shares his own inspiring story, emphasizing the importance of infusing your framework with your "why." Stay tuned as we turn your problem clusters into marketing gold and set the stage for next week's discussion on B2B marketing identity. Don't forget—being boring is a choice, so stay buzzworthy!
00:00 Uncovering Hidden Expertise Value
03:19 Building a Strategic Framework
06:23 From Musician to Multimillionaire Agency
09:24 Stay Unique, Stay Buzzworthy
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.