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Buzzworthy Marketing Podcast
Are you a B2B service provider or SWaS founder tired of your marketing falling short of predictably profitable results? Then you're in the right place. Welcome to the Buzzworthy Marketing Podcast, where we transform mundane, underperforming B2B marketing tactics into scaling money-making machines.
Join host Michael "Buzz" Buzinski as he breaks down complex marketing strategies into actionable steps that generate predictable revenue growth for B2B professional service firms, consultants and software with a service (SWaS) companies.
Each episode delivers battle-tested tactics, expert interviews, and real-world case studies that show you exactly how to:
- Cut through the noise and reach your ideal B2B clients
- Build a marketing system that consistently delivers qualified leads
- Transform your expertise into compelling content that drives engagement
- Scale your marketing efforts without sacrificing quality or authenticity
- Leverage the latest tools and technologies to amplify your reach
Whether you're a seasoned entrepreneur or just starting your B2B journey, you'll discover practical strategies to elevate your marketing from forgettable to unforgettable. Subscribe now and join the community of forward-thinking B2B leaders who are making their mark in the marketplace.
New episodes drop every Tuesday, packed with insights you can implement immediately to grow your business. Let's turn your marketing into something truly buzzworthy!
Buzzworthy Marketing Podcast
Focus Shift: Why 'Who' Isn't Your First Marketing Question
Welcome to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski, and today we're diving deep into a critical aspect of business success that's often overlooked by even the most savvy entrepreneurs. In this episode, we'll explore why defining the core problem your business solves is far more important than identifying your target audience or polishing your marketing materials. Through compelling stories and real-world case studies, I'll share how businesses that get crystal clear on their unique value proposition transform their marketing strategies and ultimately, their revenue potential. Plus, I'll introduce you to the problem cluster exercise—an eye-opening activity designed to help you uncover and focus on the problems you solve best. Grab your notepads because this is one insightful episode you won't want to miss. Let's get buzzworthy!
00:00 "Business Focus: Problem Before Audience"
03:45 "Problem Solving Boosts Business"
06:53 Determine Your Sweet Spot
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.