Speaker 1: 0:00

A question that keeps coming up about AI technology is security. If I'm using AI to generate marketing ideas, does that mean everyone else will get access to it? When they ask AI to do the same thing? I mean, that's what AI does, right? Grabs a bunch of existing information and synthesizes it to create an output. Sounds like anything I put in can be used for someone else's output, but I'm no expert on security and especially how to secure my AI dealing. So I am talking today with Emmanuel Rose, an expert in secure and encrypted content creation with AI. His insights have been crystallized in the Authenticity series of books that delve into Generation Z, social media and AI's evolving role in our digital conversations. Today, I'm particularly excited about how to explore, or explore how to leverage secure and encrypted GPT portals to generate high quality original content. Let's dig in. Welcome to the Buzzworthy Marketing Show. Welcome to the show, emmanuel. How are you doing today?

Speaker 2: 1:19

I'm doing great Buzz. I'm excited to talk to you today.

Speaker 1: 1:22

Oh man, I am super excited about this. So when I was putting together this series, or this season, season seven here, it was all about AI, and one of the questions that you don't hear enough about, I think but it is coming up more and more is, as marketers, we're creating, utilizing this tool for ideation, research and all these other things and, in some cases, actually being able to create some pretty cool stuff. So what does that mean for our intellectual property? Are we getting our ideas? Are they getting proliferated to other people who are using the same AI technologies, that kind of stuff? And so when we bumped into each other man, I was like oh, we got to be talking about this, so I want to real quick. I want you to give. I let everybody know in my intro that you are this security of AI genius, but talk to me a little bit about. You have this platform and it's remind me the name of your platform.

Speaker 2: 2:30

Oh yeah, and it's not my platform, it's just one that I found. That is is what I landed on, so it's it's called aviaai.

Speaker 1: 2:39

I wish you were my platform.

Speaker 2: 2:40

That's right. I wish I had developed it.

Speaker 1: 2:41

Yes, Now why do you like this particular platform in your and you use it? Correct me wrong. You're using it in ideation, content creation, research and stuff like that. Why do you like this one over all the other AI tools that are out there?

Speaker 2: 2:59

Well, let's see From a functional point of view. From a functional point of view, number one, it allows me to upload all my books and all my podcasts and reference that in a space so that it's like the mini Emanuel Rose, and so I can say, hey, generate 30 LinkedIn posts from all my content and make references for images, and so I get 30 days of me brought to my lap. Essentially, so, in 15 minutes, I've got everything I need for a month, which is amazing.

Speaker 1: 3:40

So now, if I'm not mistaken, you can create a GPT that does exactly the same thing. So I know that there's something different than that, because it utilizes the BARD and GPT or chat GPT and stuff like that.

Speaker 2: 3:58

So what makes this different than just having a GPT on, say, jotgpt? Well, it's partitioned away from everything, so it's contained. Everything that happens on Avia is under an everything, so it's contained. Everything that happens on Avia is under an SSL and it's encrypted.

Speaker 1: 4:22

And so that's the second part of why I love this platform so much is that I'm not sharing anything that I'm creating for everybody else to leverage and use and claim ownership and copyright on. That's awesome. That's awesome. That's awesome. So you talked a little bit about the LinkedIn and using it for just some ideation for a bunch of posts. That's awesome, and I think that we actually have a masterclass on how people can create an entire year's worth of content in a matter of five days, and the aviation part is probably the hardest part. So I think we're going to have to take a look at this and add another tool to our tool belt here. What other things do you feel like? Because you said, you're bringing all of your content into this silo, right? It's like you're just looking here, unless you tell it to look somewhere else, right, right, yeah, what else could we use that for?

Speaker 2: 5:13

Well, the third thing I love about Avia is that I can choose from any of the primary GPTs so I can go and I can generate, let's say, a blog post like I just built this how a fly fishing guide can triple their income. Right Cause I just went fishing with a guy and I was like man, I really want to help him. So I I developed a I, I I spoke a video, I pulled the, I pulled the uh transcript and then I plugged it in to Claude, I plugged it into Bard and I plugged it into chat and generated three different versions of a complete blog post, so that's kind of a nice nice tool also.

Speaker 1: 5:53

Yeah, that's awesome. So you're being able to basically test different ai machines, learning machines and seeing what you like best, right, and then maybe take a little bit of each of them to create one piece. I love that. I love that.

Speaker 2: 6:14

To me, the best practice is I'm always the source material right. That's how I continue to maintain my voice and the essence of my message right, and so to me that's critical versus just saying hey, you know write me a 10,000-page e-book. You know about AI and security like blah. You know that doesn't work it doesn't work.

Speaker 1: 6:42

everybody, I promise you, I don't care who tells you that. You can just put in about five minutes worth of input and even letters, lmt maybe, and it's just like this. It's all using the same technology, it's all accessing the same databases, it's the same internet, right, it's not? And so what you're saying is like this this tool here, avia, is able to like literally create you or you're creating the realm in which it's using that technology, you or you're creating the realm in which it's using that technology. So it doesn't you don't end up getting all of that uh, that's that same feel like. Have you ever noticed, like, if you just go on the open chat, gpt, and you ask it a question that maybe you've asked before, but in a different stream, without any reference, and all of a sudden you're hearing the same stuff that, like the gurus have said a few times, and they put it in the same uh order, like hey, regenerate that. And they put it in the same order even, and a lot of the same. You know buzzwords and that's the word.

Speaker 2: 7:58

Moreover, I've never seen that word more in my life than in the last two years. We don't. We don't speak like that in conclusion, every last paragraph's. In conclusion. A journey is another word, that the chat's low, that everything's a journey oh, or setting sail, oh my gosh every time we're gonna set sail on blah blah, blah, blah right yeah, so I.

Speaker 2: 8:24

So for those of us who are producing content, we have to stay focused on keeping our spark, and so that's why I like self-referencing past work, and if I'm going to do anything, I'll use it to generate new ideas, like you know what are the trends for 2024 and content marketing like right or what topics do I hit for 2024? And content marketing Right or what topics do I hit for 2024?

Speaker 2: 8:46

And then I go through that curated list and I say, oh, that one thing is interesting to me. Right, I really want to do 90 second videos. Ok, cool, I can do that, and then go and take that idea, which I didn't have on my own, and produce it.

Speaker 1: 9:01

That is amazing and you can take in your videos that you've already done, Maybe even this interview here you can put it into your aviator and go oh wow, Now it's. Now, it's referencing that in something else you do, it's like, yeah, this conversation I had with Michael Buzinski on the Buzzworthy Marketing Show, yeah.

Speaker 2: 9:21

You know, give me 10 posts from the Buzz interview and then it'll pull what we actually talked, actually talked about, and make that happen. So yeah, that's a best use of the tool right. Yes, I love that.

Speaker 1: 9:33

That is, yeah, I feel like ideation and outlines and research. Those are the big three things that I think that the open ai world does really well. Um, when it comes to actually content creation, I think the only one that I've seen, like chat gpt, is my favorite, uh, thus far, and I haven't and, to be honest, I haven't been like really looking at other ones because I'm just like, hey, let me see what this one does, right, sure, and um, but I go in and I really like emails.

Speaker 1: 10:08

Uh, it does a pretty darn good job of emails and I'm wondering if that's because google gmail is somehow crawlable. I don't know, but it's like the one thing it does, really. If you want some, if you you don't like writing emails, put it, put your, put your question. Chetchupti, it writes a damn good email yeah, no, that's fine.

Speaker 2: 10:33

Yeah, I mean you um see, I I think that claude actually for business is is uh, a little more um like formal and professional, I think, but not overly. But I, I agree with you on the emails and I would say stay, go with bard and see the difference between chat and bar, or yeah, bard, or gemini, I'm gonna have to play.

Speaker 1: 10:58

Well, I just started playing with dolly and mid journey, um, so I'm doing a speaking gig in dallas and I like I'm really not like, I'm just like tired of all the, the, the tired clip art and the crap and stuff like that. And it's really funny because I use Prezi and they've incorporated AI into that to where you basically say this is what I'm doing, this is my outline, and it creates about 60% of the layout. You say this is the template I want to use. Yeah, and I was like, okay, that's cool.

Speaker 1: 11:30

But then I got injured and I'm like but I'm still stuck with all this stupid clip art and all this and and stock photography. And so I started I'm like maybe I could get, like I was doing an analogy of, uh the bumblebee, uh the transformer bumblebee, um, and how that's different than all the other yellow Camaros. I was like I wish I had a picture of a sea of Camaros and I put that in. I was like give me a sea of Camaros in a parking lot. And it did it. I was like this is amazing. So I spent like two hours replacing every image in a 20 minute conversation.

Speaker 2: 12:02

Well, I mean, what's amazing is that you can pick. You can do it as if you're, you know, roll doll. Or you can pick, you know, you could say, as if I was john muir, what would I do for these images, you know? And so, uh, the, the variety and the and the personalization is phenomenal on the on the image side yeah, have you seen anything beyond dollyJourney that you like better or for different reasons?

Speaker 2: 13:04

Yeah, I have found a couple tools. I'd have to pull one up. That is again, it's got the filters to be able to set it up exactly how you want it, and so because I'm a word guy, not a visual guy, then I sent that to my design team, so I don't have as much control over that as what you're. Just I couldn't do what you just did with your presentation. I'd have to make a request to my team.

Speaker 1: 13:34

You know it's funny because when I started and this is a tip for everyone here is that when you start playing with these tools, you have to understand that you are talking to a toddler and the toddler barely understands all the words, but it can't. When you talk to a toddler and you ask it a question, it understands pretty much everything you're saying, but its response is still a toddler. If you don't give it as all of the information, it can't synthesize what's going on in your brain. So you have to give it all of the things. So at first I did a couple and it was very lethargic in that output and it was like, oh, I can't use that. And I learned like, hey, don't use words because it doesn't do words well. So you start understanding what its limitations are and you start getting better and better output, quicker and quicker. And another tip that I'll give when you're doing anything in imagery or even in for content, ideation is to be specific. So if it gives you something you don't like, say hey, from now on, don't do this, don't include this, right, there's another word I'm going to, I'm going to come up with it, but it's like, like, but it's a different word that nobody uses that chat. Tpt always puts in there. But anyway, I digress. So you know you're building this relationship in each of those chats and I think that that people forget, like you don't have to start over.

Speaker 1: 15:00

So, like when I'm doing outlines for my show, I have a chat thread that's already trained for my voice in chat gpt. Hey, I want to talk about this today. Give me and so. And then I'm like what questions should I be asking you to help me create a good outline for a 20-minute conversation? Boom, it's giving, it's given. Here's all the questions. Oh, great, and I answer all the questions and I give it back to them. What do you say? And it gives me about 80% of what I need in a lot less time, right, and especially in a 20-minute conversation, there's a lot of things you can go into. For my monologues people know it's like I put a lot of content in 20 minutes, right. So that's that's my tip, along with what you're saying, is in that use it for you right and be be the content.

Speaker 2: 15:52

Don't let it dictate your content right and and so on, that what you're talking about. As far as prompt engineering, I love that and one of my secrets is, I'd say, as a marketing genius, as an email genius, as a photo genius, you know so that you're starting with a very high level expectation for it. And then I finished I said, do you have enough information to get me what I'm asking for? And, if not, ask me some questions. And so those two things, because I love the prompts, but I don't want to think like a computer, right, like that's just my, that's my line. I'm not going to think the way the computer thinks. I have no interest in it and that's not my, it's not what I'm good at. So I have these two kind of opening and closing parts to the prompt engineering and I have a checklist. For anybody who wants to get my checklist, you can ask me for it, I'll send it to you. Awesome.

Speaker 1: 16:48

Let's get you, we'll get that into the show notes. That'd be awesome, yeah, but I think that you nailed it on the head, though. Remember, this is a chat, right? And so you and I just went in and did a two different ways to get the same output, right? Yeah, I did it, and and I never read how to do that. I was just like, I was just talking to it. I'm like because somebody had mentioned.

Speaker 1: 17:11

Like you know, you can ask it what you don't know because you don't know what you don't know. So I'm like, all right, what question should I ask you?

Speaker 2: 17:18

and he says well, you should ask me all these questions, okay great, let me answer all these questions, like you're sitting there you have it, you know, and so people.

Speaker 1: 17:25

the point is that when people talk about the engineering right, it's just the conversation. So if you look at ChatGVT, bard Claude, any of these engines, as if you were sitting in front of a copywriter or you were sitting in front of an illustrator, what would you have to tell a human in order to get what you were looking for?

Speaker 2: 17:48

Yeah, With Dolly, you're like it's a visual thing, it needs visuals. Just like a graphic designer does you have to point them to other things you like in order to get the output for the human that you like. Oh yeah.

Speaker 1: 18:02

Now, dolly was not as smart as I wish it was. I actually uploaded a picture of me and I said I would like a picture of me with a 3D framework around me and it did this really cool framework around a picture of somebody that had hair, no beard and about 20 years younger than me. I was like this is not me.

Speaker 2: 18:27

They must have gone back in history, Buzz. That's what happened.

Speaker 1: 18:31

I wish I was that good. Looking back then, it was good. I was like man. I wish that was what I looked like. I'd get out of marketing and get back into modeling.

Speaker 2: 18:42

Yeah, there you go.

Speaker 1: 18:45

I was a pinky toe model back in the day. Yeah, so long story. We'll go into another.

Speaker 2: 18:50

Sounds like a Seinfeld episode.

Speaker 1: 18:54

I love it. I love it All right. So what else in the world of AI and content marketing is your jam and I love that. That's what you and I have a lot in common with. Yeah, where else are you seeing AI and content marketing coming together to make better?

Speaker 2: 19:13

Well, make better. That's always a big, wide-open space, I think. Unfortunately, it's made a lot of lazy marketers. That's the first thing I'm seeing. We all knew that was going to happen. Oh yeah, the spray and pray has just exploded beyond belief.

Speaker 2: 19:35

I think what it does, at least in my day-to-day, is these little leverage points that free up massive amounts of time for me work on taking more position on how to use the tool right and how to think about how to use the tool and ideate around that.

Speaker 2: 19:58

And then it actually has freed up time so I can go and do other stuff also that's disconnected from all this electronics right, spend more time outside with my dog and things like that. So you know, that's the thing I preach is it's a tool. We need to figure out how to use the tool to do to help us with things that we're not good at or we don't like or we're bad at, and and then, once we find a tool, like I found Avia, I love it. And then, you know, the next thing I'm moving on to is like you're talking about with images, and then is there something that I can do with video and images that will, you know, like Opus Clips. I love Opus Clips. That's great. I need now I need an editing suite that can feed the Opus Clips.

Speaker 1: 20:54

So I think each part of the of the marketing campaign and and find these tests, validate the tools and then integrate them into the workflow. I'm surprised you're saying opus clips. I actually downloaded or I signed up for the free one of those and I gave it something that wasn't cut up already right, just a raw, raw conversation, and it gave me and maybe this is my background in media production, but I was just like these are not even points like some of it was just like a 30 second setup to a point. I'm like why would you make that a highlight? Are you finding that it's doing a good job of just segmenting your video and then you're just picking the ones that you actually like or is, or maybe I just didn't play with it long enough yeah, I, I.

Speaker 2: 21:33

I went after thinking all I want is one short per conversation, and so, uh, you know, if I get 10 out and I like one, then that's, that's a win for me. Um, because I personally am not going to spend that much time curating 10 shorts.

Speaker 1: 21:51

Right, right Too much I'm trying to get. So I have a producer for my show and one of the things I what she does is actually create the clips, and we've used a couple of different programs. Buzzsprout is the platform we use for the podcast side. Well, one of the things it does is it gives you your highlights and it gives you timestamps. So she's actually been and those are actually pretty good and so she's actually able to go in and grab the timestamps for those, because she has an editing program that she uses, puts the, puts the frameworks and all the other stuff in there with the subtitles and all that good stuff. I don't know what. I don't know if she's using Adobe or not. I can't remember. That's what we were using.

Speaker 2: 22:33

Clip Scribe is another one that I found. That's really good. What's it called again? Clip?

Speaker 1: 22:38

Scribe Clip Scribe. I've heard that one is very good as far as that goes. Yes, we were using Cast Magic for a little while and we do like Cast Magic. For those who are doing a lot of this type of podcasting, cast Magic is a great way of getting all of your social media ideation, your time, your good transcript, all of those types of things, all in a very low cost because it's a volume, so it doesn't have the quite the high end of, say, something like cap show is another program out there for for podcasters that will help you with getting all of the other the things from your your show out there.

Speaker 1: 23:20

So, social media, your show notes, your transcripts, blog ideas, all that good stuff, right, and they're great starters. They're not all the way, just like anyone is not all the way, and it shouldn't be. You should be using those for ideation, like you were saying there. So, yeah, I think that all of these like anybody who's you know, everybody who's listening you know you're going to have to listen to this show again or go to the transcripts and search out all the things we've said, because we put a lot of tools out there for people to check out, but I think that's the.

Speaker 2: 23:49

The key, though, right, is test, find out what works for you, right yeah, yeah, I mean, that's the secret and, like I said, pick something that is a weak spot, a weakness for you you don't have staffing for you, don't have an ic4 tools, test them out, get them in your workflow and then move on to the next part.